New Suzuki Burgman 400
Two wheels meet illustration with the ARThletes project
Burgman400 MY21 is the "elegant athlete" that is cloaked in a new allure by meeting 4 Italian illustrators of international renown, who were asked to interpret the technical qualities of the vehicle according to an inspiration that recalls some iconic sports of the upcoming Olympics in Tokyo. The result will be an exhibition curated by
Lorenza Salamon and Ale Giorgini.
For centuries Japan has benefited from a privileged link between representation and reality. Suzuki is no different, taking up a centuries-old tradition and adapting it to the contemporary world and Italian culture.
In the urban context, the presence of a two-wheeled vehicle, a scooter, is a consolidated and familiar image. Some products, however, stand out for their character on the road, others for having become over time true icons for icommuters, capable of creating fashions to the point of making the man/vehicle relationship a pure expression of the self. Suzuki Burgman400 is among the rare urban presences capable of combining all these characteristics in a single product, thanks to its undisputed qualities, confirmed by its more than ten years on the market and enhanced by the 2022 model year.