That art should be enjoyed in reality we wrote it almost in a whisper during the first spring emergency on the basis of the intuition and experience of the gallery and we reiterate it with greater awareness today, strengthened by the analysis of what happened globally in recent months.
The world art market has doubled its online sales, but from a risky 4% to an equally unsatisfactory 8%.
The viewing rooms, even when proposed by expensive platforms, do not replace the many emotions that art arouses from life. Just as there is a lack of proper understanding and appreciation of a work legitimized by a gallery owner, or by the critics, and in an appropriate exhibition context.
These are the reasons that since March have stopped us in proposing the works of artists in which we believe through cold screens and have led us to maintain contact with our visitors, acquaintances, friends, collectors through stories, more or less short and varied in themes and modes of communication, on the reflections that the pandemic involves and will involve and on what revolves around the world of art and painters, sculptors and engravers that we have long supported.
What we had glimpsed, but without the certainties we have today, is that art is part of that superfluous indispensable to our existence. In those months of seclusion, we understood how insipid our life is when it is deprived of art, culture and nature.
An absence that has therefore strengthened the awareness that our role, though not a priority for survival, is essential in our communities. An awareness that fuels the willingness to continue despite the difficulties, to face the costs of maintaining our headquarters and to take on the burden of responsibility that a company as complex as a gallery entails.
In our case, it has also reinforced the idea that the genre we have supported for decades, which is rooted in painters, sculptors and engravers who give rise to works with a strong ethical and aesthetic sense, are more necessary than ever to society. Because they are capable of a universal and long-lived language; because they are inspired by the themes of nature and because they do not escape the impositions given by time, the necessary ally for creative minds to stimulate deep reflections and cured executions.
Now more than ever we will have to let art and the ways to propose it, of proven effectiveness, reappropriate their time and space. The temporary pause could be a necessary limbo for a restart where traditional habits are consolidated and revised by new elements. the habits are to relive, as soon as possible, art in proximity, while the novelties are inherent in the suggestions to which artists -and perhaps even gallery owners- are called and will follow after this difficult moment.